The first episode of Ekta Kapoor’s show Kyunki Saas Bhi Kabhi Bahu Thi broke 3 big records

After a long wait of 25 years, one of Indian television’s most iconic shows has returned to the screen—bringing with it a wave of nostalgia, excitement, and celebration. Kyunki Saas Bhi Kabhi Bahu Thi, the serial that once redefined Indian household drama and changed the face of Indian television, is back with its second season. As the legendary Tulsi Virani returns to the small screen, fans across generations are overwhelmed with emotion. The much-anticipated Season 2 has already taken the television world by storm, breaking multiple records within days of its launch.

The reboot, produced by none other than the queen of Indian television, Ekta Kapoor, began with the familiar yet emotionally charged return of Tulsi, played by Smriti Irani. The chemistry between Tulsi and Mihir is back to mesmerize viewers, transporting them to the early 2000s when family drama held a sacred space in people’s lives. Viewers were thrilled to witness this iconic pairing return, and the excitement translated directly into unprecedented online engagement and viewership.

Even before the first episode aired, Ekta Kapoor and Smriti Irani created a buzz by going live together on Instagram through the Star Plus official handle. This live session was historic in itself. It marked the first time a politician (Smriti Irani, now a Union Minister), a renowned actress, and a celebrated producer went live together for nearly half an hour. Fans flooded the live chat with questions and excitement, and Smriti Irani, ever the fearless Tulsi, even asked Ekta Kapoor a cheeky question about the future of Naagin 7, showcasing their unfiltered camaraderie. The interaction reflected not just their shared history but also the deep connection they both share with their audience.

As the first episode of Season 2 went on air, it quickly shattered expectations. Within hours, clips from the premiere began dominating social media platforms. Scenes of Tulsi entering Shantiniketan again, flashbacks of iconic moments, and heartfelt family interactions were shared millions of times. According to social media analytics, this first episode became the most shared television episode clip in recent times, especially on platforms like Instagram and WhatsApp. People didn’t just watch the episode—they relived a part of their youth, tagged friends and family, and celebrated the return of their favorite characters.

The momentum didn’t stop there. The third major milestone was achieved on Twitter (now X), where Kyunki Saas Bhi Kabhi Bahu Thi trended for hours. In a digital age dominated by reality shows and streaming platforms, a daily soap trending globally on Twitter is no small feat. The hashtag #Kyunki quickly became one of the top trends not only in India but also in neighboring Pakistan. The wave of excitement united fans from across borders, cultures, and age groups. This rare moment was a testimony to the cross-generational impact the original series had made, and how deeply rooted it remains in the hearts of millions.

The new season doesn’t just rely on nostalgia. While familiar faces like Tulsi and Mihir provide continuity and emotional depth, the show has been modernized in its approach. Ekta Kapoor has carefully blended the essence of the original series with themes relevant to today’s audiences. New characters have been introduced to reflect the evolving dynamics of Indian families, while iconic figures like Ba, Savita Virani, Karan, and Nandini have either returned or are referenced in ways that make the narrative rich and emotionally layered.

The decision to bring back such an iconic show was bold, but Ekta Kapoor’s execution has proven masterful. Instead of trying to reinvent the wheel, she focused on enhancing what already worked—strong family values, moral dilemmas, complex relationships, and emotional storytelling. What makes Season 2 truly special is how it has embraced the emotional legacy of the original while exploring new challenges and relationships in a modern context. From updated set designs to a more nuanced portrayal of mother-in-law and daughter-in-law relationships, everything has been reimagined without losing its soul.

One of the key reasons for this season’s early success is the authenticity of the characters. Tulsi Virani, now older and wiser, represents a matriarch who still holds the family together. Her values, sacrifices, and decisions once again drive the heart of the story. Her interactions with the next generation reveal the timeless conflict between tradition and change, duty and desire, family unity and individual freedom. Viewers are not just watching a drama—they are being invited to examine their own familial bonds, choices, and identities.

The show’s production quality has also been elevated significantly. Cinematography, background scores, costume design, and the overall pacing have been tailored for modern viewers without alienating loyal fans of the original series. In an era where binge-worthy content is expected to be fast-paced and edgy, Kyunki Saas Bhi Kabhi Bahu Thi Season 2 offers something different—emotional depth, storytelling that breathes, and characters you grow to care about.

Beyond entertainment, the return of this show signals a deeper cultural shift. Indian television, which in recent years has been overshadowed by web series and reality TV, is proving that serialized family dramas still have a potent role to play. They bring communities together, spark intergenerational conversations, and create a shared experience that digital shows often lack. People are not just watching this show for nostalgia—they are embracing it as a part of their current lives, just like they did two decades ago.

Fan reactions continue to pour in. Social media is flooded with emotional posts, fan art, and reunion montages. Older viewers express their joy at watching the same characters they once grew up with, while younger audiences are discovering the magic of Indian family drama for the first time. The comments sections across platforms are filled with heartfelt messages—from people thanking Ekta Kapoor for reviving a piece of their childhood to newer fans marveling at the complexity and emotional depth of the characters.

The success of Kyunki Saas Bhi Kabhi Bahu Thi Season 2 also raises interesting questions about the future of Indian TV content. Could this revival trend continue? Are we likely to see reboots of other beloved shows like Kahaani Ghar Ghar Ki or Kasautii Zindagii Kay in fresh formats again? If executed with the same care and vision, it seems likely. Audiences today crave both innovation and familiarity—two things this reboot delivers in abundance.

As the show continues to air new episodes, all eyes are on how the plot will unfold. Will Tulsi face fresh challenges that test her values? How will the younger generation respond to the legacy they’ve inherited? Will the show maintain its emotional grip on the audience or face the inevitable comparisons with the original? For now, however, it is clear that Ekta Kapoor has struck gold once again. The show’s stellar opening, the breaking of multiple records, and the global fan engagement all point toward a blockbuster comeback.

Ultimately, the return of Kyunki Saas Bhi Kabhi Bahu Thi is not just the revival of a television show—it is the revival of a feeling. A feeling of togetherness, shared storytelling, emotional bonding, and family values. It reminds us of simpler times when families gathered around the television after dinner, when serials sparked debates and discussions, and when characters like Tulsi became household names and moral icons.

For those who lived through the original era, this comeback feels like a homecoming. For those watching for the first time, it is a warm introduction to the power of Indian storytelling. And for everyone in between, it is a reminder that some stories never truly end—they simply find new ways to begin again.

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