Murder, Secrets, and Social Media: The Dark Fall of Kamal Kaur and the Shadow Over Deepika Luthra

“A woman like that deserved to die.”
“Let this be a lesson to all.”

These chilling words echoed through comment sections and WhatsApp groups after the horrifying murder of Kanchan Kumari, better known as Kamal Kaur, a controversial yet popular social media influencer. But as the dust settles on her killing, another name surfaces—Deepika Luthra. A new target, a new threat, and a dark secret that has left the nation in shock.

What really happened to Kamal Kaur? Who wanted her dead, and why is Deepika Luthra now living in fear? This is not just a story about murder—it is a tale of envy, betrayal, and the dangerous power of secrets in the digital age.

Kanchan Kumari’s journey was never an easy one. Born into poverty in Uttar Pradesh, she moved with her family to Vikas Nagar, Ludhiana, hoping for a better life. But tragedy struck early—her father died, leaving the family to struggle for survival.

As she grew older, Kanchan sought refuge in the world of social media. She found fame by creating content that was bold, provocative, and, for many, deeply controversial. Her videos were not the kind families watched together; they were edgy, sometimes explicit, and always unapologetic.

With fame came fortune. Brands lined up for promotions, and money began to flow. But so did the threats. Some accused her of tarnishing the “Kaur” name, demanding she drop it from her profile. Others sent her chilling warnings, promising dire consequences if she did not change her ways.

Kanchan, however, was undeterred. She continued to post, to provoke, and to live life on her own terms. But in the shadows, her enemies were watching—and plotting.

Despite her online persona, those who knew Kanchan in real life described her as kind, polite, and respectful. She rarely stayed home, always busy with brand deals and shoots. But when she returned, she greeted everyone with warmth.

Then came June 8, 2025. A man arrived at her home—someone who had visited before. He told Kanchan about a lucrative showroom opening in Bathinda, offering her a handsome payment for promotion. She agreed, not knowing this decision would seal her fate.

On June 9, the man called again, urging Kanchan to leave for Bathinda that very day. To her mother, she lied, saying she was visiting the Baglamukhi temple. But instead, she headed out for what she thought was just another job.

Kanchan arrived in Bathinda on June 9. Three men picked her up—the same man who visited her house, and two friends. By midnight, her phone went dead. Her mother grew anxious but assumed Kanchan was simply busy, as always.

But Kanchan was already gone.

On June 11, at around 8 PM, a Hyundai Eon parked in the Adesh University parking lot began to emit a foul stench. Locals, suspicious, forced the door open. What they found was the stuff of nightmares: Kanchan’s lifeless body, sprawled on the back seat.

Panic swept through the parking lot. Police arrived, cordoned off the scene, and began their investigation. The news spread like wildfire—Kanchan Kumari, the infamous Kamal Kaur, was dead.

The first clue came from CCTV footage. The car had not been parked by Kanchan, but by a man who quickly disappeared after leaving the vehicle. Within hours, police identified and arrested two suspects: Jaspreet Singh and Nimrjeet Singh.

Under intense interrogation, the two men confessed. They were Nihangs—members of a Sikh warrior order, known for their strict codes and distinctive dress. They admitted to strangling Kanchan with their “kamar-kas,” a traditional cloth belt. Afterwards, they burned the belt to destroy evidence.

The post-mortem confirmed death by asphyxiation. But why did they kill her? The answer was even darker than anyone imagined.

The two men revealed that they had acted on the orders of Amritpal Singh, a name that would soon send shockwaves through the influencer community. Amritpal, it turned out, was the man who lured Kanchan to Bathinda, the one who orchestrated every step.

On June 9, Amritpal drove Kanchan’s car, with the two men sitting behind her. He stopped at a remote garage in Bhucho Mandi, claiming the car had issues. Once inside, he signaled the others, who began to beat Kanchan, demanding the passwords to her two phones.

After she gave up the passwords, Amritpal took her phones. Then, on his orders, the two men strangled her to death.

But the horror didn’t end there. One of the killers drove Kanchan’s car, with her corpse in the back, to the university parking lot, abandoned it, and vanished.

Meanwhile, Amritpal was already making his escape. On June 10, just hours after the murder, he boarded a flight to the UAE from Amritsar airport, leaving his accomplices to face the fallout.

Why did Amritpal want Kanchan dead? According to the killers, it was because she refused to drop “Kaur” from her name, allegedly disgracing the community with her content.

But investigators suspect a deeper, more sinister motive. After all, Amritpal took both her phones, knowing their passwords. Rumors swirl that Kanchan possessed incriminating audio and video recordings—evidence that could destroy reputations, expose affairs, or reveal criminal activity. Amritpal, desperate to keep these secrets buried, decided to silence her forever.

Nihang Baba Rasoolpur, a respected religious leader, condemned the murder, calling it a cowardly act. “No content, no video, no name is worth taking a life,” he said. “If you dislike someone’s content, block them. Don’t watch. Killing is never the answer.”

As police issued an arrest warrant for Amritpal and promised to extradite him from the UAE, a new twist emerged. From abroad, Amritpal released a chilling video, claiming responsibility for Kanchan’s murder and issuing a direct threat to Deepika Luthra, another prominent influencer from Amritsar.

In the video, Amritpal warned Deepika: “Parking lots aren’t just in Bathinda, and not every body gets found. Be careful.”

The threat was clear—and terrifying. Police immediately registered an FIR and provided Deepika with protection. But the influencer community was shaken to its core. Who would be next?

Back in Ludhiana, Kanchan’s mother was inconsolable. Her only daughter, the family’s sole breadwinner, was gone. The house that once buzzed with hope and ambition now echoed with grief.

For Kanchan’s fans, the news was devastating. For her critics, it was a grim vindication. But for her family, it was a tragedy beyond words.

The murder of Kamal Kaur has ignited a fierce debate across India. Some blame her for courting controversy, others blame her killers for their brutality. But everyone agrees on one thing: social media fame comes at a terrible price.

Was Kanchan killed for her content, or for the secrets she carried? Is Amritpal a guardian of tradition, or a cold-blooded killer silencing those who threaten him? And will Deepika Luthra be safe, or is she merely the next victim in a cycle of violence?

As the police continue their hunt for Amritpal Singh, one thing is clear: the truth behind Kamal Kaur’s murder is darker and more complex than anyone imagined. Her death is not just a cautionary tale for influencers, but a wake-up call for society.

What secrets are worth killing for? And who will pay the price next?

The nation waits, haunted by a murder that has exposed the darkest corners of ambition, fame, and revenge.