Salman Khan’s Bodyguard Shera Delivers Heartwarming Debut in Instamart’s Raksha Bandhan Ad

Bollywood’s beloved bodyguard, Shera, who has famously protected superstar Salman Khan for years, is now making headlines for an entirely different reason—his debut advertisement for Instamart! In a move that caught fans by surprise, Shera steps out of the shadows and onto the screen, winning hearts with his unique charm and the ad’s clever Raksha Bandhan twist.

The commercial opens in Andheri, where Shera introduces himself as “Shera bhai ka bodyguard,” underscoring his iconic reputation for loyalty and protection. With a blend of humor and warmth, Shera explains that every Raksha Bandhan, “wo girls without bros make me their brother,” playing on his universal appeal and brotherly persona.

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The ad then transitions to Shera reciting the touching line, “Bhai mera bhai,” symbolizing the deep sibling bond while humorously referencing how so many sisters, lacking their own brothers nearby, turn to him as a stand-in ‘bhai’ for their annual Rakhi celebrations. “Inhone bhai banaya, maine duty nibhayi” (They made me their brother, I fulfilled my duty), becomes the ad’s memorable catchphrase, combining Shera’s tough-guy image with a dash of sentimentality that connects instantly with viewers.

What sets this ad apart, however, is its clever integration of Instamart’s rapid delivery service into the celebration. Shera reminds audiences, “Aap toh already bhai-behen ho, duty nibhao: Instamart se rakhi aur gifts mangao in just 10 minutes!” urging real-life brothers and sisters to fulfill their duties by getting all their Rakhi essentials delivered quickly and easily.

The punchline lands perfectly as a delivery arrives: “Bhai 10 minute mein aaya,” blending speed, sibling love, and Shera’s characteristic wit. The commercial, repeated in both Hindi and a catchy jingle, resonates with families gearing up for Raksha Bandhan, reminding them that even if your brother lives far or you’re tied up at the last minute, Instamart brings gifts and Rakhi right to your doorstep in a flash.

For Shera, who has been in the periphery but always near the Bollywood limelight, this Instamart advertisement marks his transition into the mainstream as a full-fledged pop icon. Fans are sharing the commercial widely on social media, lauding Shera’s screen presence and the ad’s relatable take on Raksha Bandhan festivities in a modern city.

The campaign is already being hailed as a major win for Instamart, leveraging Shera’s macho-yet-tender image to highlight reliability, trust, and the importance of timely deliveries during Indian festivals. Unlike many celebrity-driven ads, this one feels genuinely warm and inclusive, nodding to those who find family beyond blood ties and bringing a fresh, emotional connect to the e-commerce world.

Whether you know Shera as Salman Khan’s silent guardian or just as one of Mumbai’s legendary bodyguards, this Instamart Raksha Bandhan ad gives him a well-deserved spotlight—showing that no matter who needs protection (or a last-minute rakhi delivery), Shera’s got your back. And thanks to this innovative campaign, Instamart just won Raksha Bandhan, 10 minutes at a time.

What did you think of Shera’s big ad debut? Would you trust Instamart for your last-minute Raksha Bandhan needs? Join the conversation in the comments and subscribe for more viral Bollywood ads and celebrity debuts!