Farah Khan Cooks Up Chaos: Inside Dilip’s First Ad With Shah Rukh Khan and Kiara Advani for Myntra’s End of Reason Sale

Mumbai, June 2025 – The Set Where Madness Meets Magic

There are film sets, there are ad shoots, and then there is a Farah Khan set—where the script is just a suggestion, the laughter is mandatory, and you never quite know what’s coming next. This week, the legendary choreographer-turned-director whipped up a storm for Myntra’s highly anticipated “End of Reason Sale” campaign, bringing together an unlikely but electric trio: Bollywood superstar Shah Rukh Khan, the ever-charming Kiara Advani, and the fresh-faced newcomer Dilip, all under her riotous direction.

The result? A commercial that’s not just about shopping—it’s about chaos, camaraderie, and the sheer unpredictability of life (and work) with Farah Khan.

The Brief: Myntra’s End of Reason Sale

The premise was simple—or so everyone thought. Myntra, India’s leading fashion e-commerce platform, was gearing up for its biggest sale of the year. The “End of Reason Sale” is more than just a shopping event; it’s a phenomenon that has millions glued to their screens, hunting for the lowest prices on top brands. To capture this excitement, Myntra wanted a commercial that was loud, fun, and unmissable.

Who better to deliver that than Farah Khan?

Enter Farah: Director, Ringmaster, and Chief Mischief-Maker

From the moment Farah arrived on set, it was clear this would be no ordinary shoot. “I was told this is a Myntra End of Reason Sale ad,” Dilip recalls, “but what Farah was making us do on set… I couldn’t figure out the reason for that at all!”

That’s classic Farah. Her sets are known for their energy, their unpredictability, and her unique ability to coax out performances that are equal parts hilarious and heartfelt. “I’m very clear,” she declares, “whatever the director says, everyone has to do.” And when Farah is the director, that means everyone—yes, even Shah Rukh Khan—must fall in line.

The Cast: A Star, a Starlet, and the New Kid

Shah Rukh Khan: The King of Cool

For Shah Rukh Khan, this was a return to his roots. The “King of Bollywood” is no stranger to ad shoots, but working with Farah is always special. Their friendship goes back decades, and their chemistry is palpable. “Farah’s sets are like home,” Shah Rukh grins, “except at home, I get to sit down sometimes.”

Even so, he threw himself into the madness, improvising lines, mugging for the camera, and charming everyone on set. “Climax tomorrow? Now I remember why I’m so clingy!” he jokes, referencing Farah’s infamous penchant for last-minute changes.

Kiara Advani: The Queen of Grace

Kiara Advani, meanwhile, brought her trademark elegance and wit to the proceedings. Whether she was dancing in a sari or trading banter with Shah Rukh, she kept the mood light and the energy high. “Farah doesn’t just direct scenes, she choreographs chaos,” Kiara laughs. “You never know if you’re shooting an ad or a music video—or both at the same time!”

Dilip: The Newcomer’s Baptism by Fire

Then there’s Dilip—the new face, the “Sundar BFF,” the guy whose dad owns a sari shop (at least in the ad’s universe). For Dilip, this was a trial by fire. “I was just hoping to get my lines right,” he admits, “but Farah had me shooting an ad for Sundar’s sari shop, dancing, and trying to keep up with Shah Rukh and Kiara. I’m not sure what was happening, but it was happening fast!”

The Shoot: Where Nothing Goes as Planned

From the outset, the shoot was pure Farah—spontaneous, unscripted, and filled with surprises.

Scene One: Lunch Break, or Is It?

The first confusion of the day came when Farah called for a lunch break… right after the opening shot. “Why do we even need an ad for this?” she quipped, “Let’s eat!” The crew burst into laughter, but the actors were left wondering if they’d missed something. “Farah, just do your job properly,” Shah Rukh teased, as everyone scrambled to figure out if they were supposed to be acting or eating.

Scene Two: Sundar’s Sari Shop

Next up was the now-famous “Sundar’s Sari Shop” sequence. In the script, Dilip’s character is best friends with Sundar, whose father owns a sari store. But on set, Farah decided to up the ante. “Come on, show me some action! Sell me that sari like your life depends on it!” she shouted, as Dilip and Kiara improvised an impromptu jingle.

“I’m not getting it, but it’s going on,” Dilip muttered under his breath, earning a round of giggles from the crew.

Scene Three: The Climax That Wasn’t

Just as everyone thought they’d found their rhythm, Farah threw another curveball. “Climax tomorrow!” she announced. “Now I remember why I’m so clingy!” Shah Rukh deadpanned, as Kiara tried (and failed) to stifle her laughter.

Scene Four: The Lowest Price Guarantee

Amidst the madness, the actual message of the ad was never lost. “Myntra End of Reason Sale—lowest prices guaranteed on top brands!” Kiara proclaimed, as confetti rained down and the cast struck their best poses. For a brief moment, everything made sense.

Behind the Scenes: The Real Story

What viewers won’t see in the final cut is the camaraderie, the inside jokes, and the sheer joy of working with Farah Khan. Between takes, Shah Rukh and Kiara swapped stories about their first auditions, Dilip tried (and failed) to teach Farah the latest viral dance move, and the crew debated whether Sundar’s sari shop should get its own spin-off.

“There’s an energy on Farah’s sets that you don’t find anywhere else,” says Kiara. “She makes everyone feel like they’re part of something special—even if you have no idea what’s happening half the time!”

The Farah Khan Effect: Why Brands Love Her

It’s not just the stars who love working with Farah—brands do, too. Her commercials are legendary for their humor, their heart, and their ability to stand out in a crowded market. “With Farah, you get more than an ad—you get a mini-movie,” says a Myntra spokesperson. “She knows how to capture the spirit of a sale, but she also knows how to make people smile.”

The “End of Reason Sale” campaign is no exception. By blending Bollywood glamour with everyday chaos, Farah has created an ad that feels both larger-than-life and totally relatable. “Everyone’s been in a situation where nothing goes as planned,” she explains. “That’s what makes it funny—and real.”

The Takeaway: More Than Just a Sale

At its core, the Myntra ad isn’t just about discounts or shopping bags—it’s about the joy of unexpected moments, the magic of collaboration, and the thrill of working with people who truly love what they do. “The lowest prices are great,” says Dilip, “but the real deal is getting to share the screen with legends like Shah Rukh and Kiara—and surviving a day with Farah Khan!”

The Aftermath: What’s Next for the Stars?

As the dust settles and the confetti is swept away, the cast and crew look back on the shoot with fondness—and a little relief. Shah Rukh is off to his next film, Kiara is prepping for a new web series, and Dilip is fielding offers from sari shops across Mumbai.

Farah, meanwhile, is already plotting her next project. “Maybe I’ll direct a full movie about Sundar’s sari shop,” she jokes. “Or maybe I’ll just take a nap. Directing is hard work!”

A Commercial to Remember

When the Myntra “End of Reason Sale” ad finally hits screens, audiences will see a polished, punchy, and hilarious commercial. What they won’t see are the outtakes, the laughter, and the moments of pure chaos that made it all possible. But that’s the magic of Farah Khan—she takes life’s messiest moments and turns them into something unforgettable.

So the next time you spot Shah Rukh Khan, Kiara Advani, and Dilip dancing through your TV screen, remember: behind every perfect take, there’s a Farah Khan, a lunch break that wasn’t, and a sari shop that just might be the next big thing.

In an industry where everything is scripted, planned, and polished, Farah Khan’s approach is a breath of fresh air. She reminds us that sometimes, the best moments are the ones you never see coming. And as for Myntra’s End of Reason Sale? Well, with a commercial like this, who needs a reason to shop?